Question 1 The technology-driven world has influenced fan behavior in unexpected ways. Ketchum can use this platform to increase engagement with the 7 Fund and UNICEF鈥檚 work with children globally. It is possible to use data to increase ticket sales and fan engagement. Today鈥檚 fans expect interaction with sports teams they support. Interaction necessitates teams to commit additional resources to marketing efforts. The effectiveness of these activities can equally be measured using ticket sales as fans engagement drives ticket sales. The more fans feel connected to their favorite players and teams Ezekiel Elliott , the more they are likely to purchase tickets. Ketchum can then use fan engagement as part of their quest to fill the stadium. For instance, Ketchum can collect fan data from as many touch-points to feed their database. Such data can be collected from social media, third-party vendors and previous ticket sales databases to review demographic characteristics of fans. Then, Ketchum can create a comprehensive picture of the average soccer ticket buyer. By understanding the current ticket buyers Emmitt Smith , it is possible to enact one-to-one marketing strategies to build fan loyalty and engagement with the team. In addition to target marketing, Ketchum can pledge the percentage of the amount to be used towards the UNICEF course. Ketchum will ultimately increase engagement and ticket sales. Thus, fan data can yield useful insights that can drive successful marketing campaigns. Question 2 The desired outcome is to produce integrated media impact surrounding the soccer experience. The strategy can involve different media platforms including team website, social media Dallas Cowboys Jersey , traditional mass media and game-day catalogues. Social media including Twitter and Facebook may serve as a strategic platform to control fan management. Special offers and Pre-game promotions on these networks can be availed to followers with special code to gain access to pre-game speeches by team members, sponsor lounge and stadium club level. Another opportunity is the use of best pre-game photo where the winner receives a seat visit by a prominent team member of his choice. This can be shown on video screens in the stadium to promote fan equity. Social media has proved itself to be an effective tool to help drive TV viewership as well as forge connections between teams and leagues and their fans, sell tickets and merchandise and boost fan interaction. However, there is not a one-size-fits-all approach to effectively leverage social media. Rather David Njoku , many different strategies can often be applied in collaboration with traditional media extensions. Content is also key to the success of social media campaign. Relevant content with catchy headline should be used to satisfy both search engines and the people using them. Search terms and keywords should be included to ensure that search engine crawlers will find the text, index it and rank it. Social signals such as tweets and likes give search engines a human indication that a page contains important information. Secondly, another effective strategy is the use of communication tools and instant messaging techniques to provide fans with the most recent match news. Interviews with fan representatives outside and inside the stadium, special offers from sponsors and stadium food or drink specials can be conducted to enhance the game experience for several stakeholder groups. For instance Myles Garrett , to attract families, it may be important to arrange pre-game contests and parties inside or around the stadium before the game. Such may include 鈥榝un zone鈥?involving kid-focused activities, sponsor activation, contests Nick Chubb , music, sampling and lotteries. These activities increase media engagement.
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Total Views: 3Word Count: 617See All articles From Author Mumbai is the commercial and financial capital of India. When you visit it for the first time the city can easily overwhelm you with it's of myriad sights, a cacophony of sounds and its constant hustle and bustle. Many people say Mumbai is an Indian version of New York. Its India鈥檚 city that never sleeps! Something interesting is always up in some part of Mumbai!
What to do in Mumbai:
If you are visiting Mumbai as a tourist, you no doubt have made a list of places you would like to visit. If on the other hand Denzel Ward , you are visiting Mumbai on a business trip then sightseeing might not be your first priority.
However, should you find time there are many hidden gems in the city which you might like to explore? While Juhu beach is the most famous beach in the city, if you are looking for something more private and serene, Versova beach near Andheri is an excellent option.
Mahakali Caves situated in eastern Andheri are 19 rock-cut monuments which were built between 1st 鈥?6th century B.C. St Blaise Church in Andheri West is one of the oldest Roman Catholic Church in the city and has an altar dating back to 15th century.
Street shopping in Mumbai is not for the faint-hearted Baker Mayfield , but if you dare to do it then; Lokhandwala market in Andheri is one of the famous street markets in Mumbai. You can find everything from clothes to watches here.
If you are a Harry Potter fan, then you should definitely head to Lord of Drinks in Andheri, they have their own signature recipe for 鈥楤utterbeer鈥? For the kids, Funky Monkey situated in Andheri is an excellent indoor play center where parents can sit back and relax.