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Sunless tanning is growing in popularity and is one that health-conscious people as well as doctors can agree on. Your ?fake? tan or tan in a bottle can save your life. You are avoiding skin cancer from harmful UV rays. You will also look better as you age because your sunless tan requires no exposure to UV rays which are known to accelerate wrinkles and aging.


Sunless tanning products are designed to be easy to apply although it may sometimes be a little time-consuming. If you do it regularly Kyle Walker Jersey , you will find that it gets faster and easier. The tan lasts for about 8 or 9 days with most porducts, and you will have to reapply to maintain a tan. While it may seem like a lot of trouble, it is well worth it to protect your skin and your health. If a tan is really that important to you but you don't want to increase your risk of sun damage, then you should not mind taking the extra time to apply sunless tanners.


If you haven't tried sunless tanning lotions recently Kevin De Bruyne Jersey , you may not know how improved and advanced they have become. You no longer have to worry about turning yourself orange or looking like you need to bathe. Spotty, splotchy and orange sunless tanners are a thing of the past. Sunless tanners take about 3 to 4 hours to start developing and will reach peak coloration 24 hours after application. You get a great golden tan that appears natural as well. If you do use the tanning bed occasionally, you can use the sunless tanning products to maintain that tan so you spend less time in the damaging rays.


Sunless tanning is a great option for people who cannot tan in traditional sun UV rays. For example, people with fair skin John Stones Jersey , freckles, red hair or very light blonde hair can have difficulty tanning in natural sunlight. You should also avoid it if you have had sun damage in the past, a family history of skin cancer, are taking medications that increase your sensitivity to the sun and for several other reasons. Sunless tanners let these people get the look they want with no risk to their health.


The most important benefits to sunless tanning are the health benefits. It is a fact that exposure to UV rays causes skin cancer and creates signs of early aging with wrinkles and sun spots. Most people who are concerned with their looks enough to want a great tan will also be concerned about not getting early wrinkles and other signs of aging. Sunless tanning products are a great alternative to tanning beds and can help to maintain the look of a a healthy tanned appearance year-round without the associated risks and aging effects.


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White Papers vs. Case Studies: What Works Better? Marketing Articles | October 12, 2007

White papers and case studies are highly effective marketing tools. But is one better than the other? Here?s some educational marketing on how combining these two can provide your business with customer success stories.



When considering your most effective marketing tools in B2B sales, case studies and white papers consistently rank at or near the top. But is one better than the other? Which should you use?


The answer is both. Together Gabriel Jesus Jersey , these two powerful players are teammates that can deliver winning results for your marketing campaigns.


But they perform very different functions. Their differences, however, are why they make such a potent combination. Consider them a terrific1-2 punch..


White papers are informative and persuasive, combining the factual elements of an article and the influential aspects of a brochure without the gloss and hype. They are highly educational Fernandinho Jersey , used as a vehicle to establish trust and credibility in business-to-business marketing.


"Educational marketing" is an apt description for white papers, since they are mostly by businesses that have a complex or technical product or service to sell. They should focus on the prospects? needs and aid them in their decision-making process.


By comparison, case studies are a third-party endorsement of a businesses? products or services. Commonly referred to as customer success stories, case studies are built around a problemsolution format. They showcase your business by profiling real people at real companies who have overcome obstacles and solved their problems Fabian Delph Jersey , thanks to the help of your firm?s product or service.


Written in a similar style to a magazine feature story, case studies are benefit-driven. Human nature draws us to a good story. People would much prefer to read about other people and how