>Characterization And Selection Of Sales Channels Posted by Ashleynichols on October 24th Black Antonio Brown Jersey , 2016
Distribution Channel is a complex of interconnected companies, whose activities are focused on the organization of commodity-money exchange. In other words, the distribution channel includes a certain number of companies, each of which is in some way involved in the chain of movement of goods from the place of production to the end user.
Types of distribution channels
Distribution channels are developed to achieve the main goals of merchandising, provide in the aggregate structure of the distribution network by which the sale of products.
Distribution channels are divided into the following types:
One-level distribution channels - in the chain of movement of goods from producer to consumer just one link. Such channels are as follows: producer - the mediator - the consumer.Two- and more tiered channels - in the process of goods movement takes several intermediaries involved. These channels can be represented as follows: Producer - intermediary number 1 - number 2 the mediator - the mediator the n number - the consumer.Distribution channels with zero - realization of goods to the consumer takes place without the involvement of intermediaries. Such channels are of the form: producer - consumer.
Choosing the most appropriate distribution channel and its number of levels, we must remember that each of these channels has its own advantages and disadvantages. Direct distribution channels or distribution channels with zero does not require storage of large quantities of goods in warehouses Black Hunter Renfrow Jersey , but have a limited amount of target markets. Also for the data, channels are characterized by producer organizations, private after-sales support of goods, which requires additional resources and investments. Channels of distribution, implying the use of intermediaries, exclude the possibility of the manufacturer to establish direct contact with consumers. However Black Foster Moreau Jersey , these channels contribute to the expansion of markets, attract new customers, increase sales, and maximize profits.
Intermediaries
Sales channel characteristics are defined so as to include whether the intermediary distribution channel, you need to decide on the number and type of intermediaries is necessary in order to process the sale of products has become the most effective.
In terms of sales policy identifies the following intermediaries:
Dealers - resellers, carrying out operations on its own behalf and at his own expense. They are owners of products that are purchased for resale.Distributors - wholesale and retail intermediaries involved in the movement of goods on behalf of the manufacturer Black Isaiah Johnson Jersey , but at their own expense. They sell their products on the basis of law, which the manufacturer offers to them, and do not own the product.Commissioners - wholesale and retail intermediaries acting on their behalf, but at the expense of the manufacturer. Ownership of the goods passes to the final consumer after payment.Agents - legal entities acting on behalf of and at the expense of the principal, and receiving remuneration for their services.Brokers - intermediaries, the aim of which is to establish relationships between legal entities interested in promoting products. Their remuneration is calculated as a percentage of sales.
About Author: Ashley Nichlos is a freelance writer at Black Maxx Crosby Jersey , who creates papers about promotion and gives advices in spheres of finance and business. Among the readers of her blog are young students and professionals, who have already have job in leading companies.
The sweet taste of success! Blair Candy Company, a third generation family business, has taken their company from Altoona to Fargo- through cyberspace.
Blair Candy came to our attention through Dave Dadurka, a staff writer for Distribution Channels, a publication of the American Wholesale Marketer's Association.
Dave knew that Blair Candy exemplified exactly what we were looking for: a family-owned brick-and-mortar company that has added an Internet component to grow their business.
Blair Candy is a wholesaler and distributor of candy Black Trayvon Mullen Jersey , tobacco, and paper products in Altoona, PA. Patrick Dandrea, who eventually enlisted the help of his sons Ron and Terry, established it in 1940.
The impetus for getting the company online came from Pam Macharola, who was in charge of PR and did much of the company's buying. She offered to work with the design firm to oversee the production of the site Black Johnathan Abram Jersey , and now serves as the site's webmaster, in addition to the other hats she wears.
For over half a century, the company had been thriving. Why, then, were they interested in expanding on the Internet? What did they want the Internet to do for them and their business.
"It was a two-fold thing," explains Blair's VP Terry Dandrea. "We wanted to get our name out there. We had an informational section on the site which explained our business Black Josh Jacobs Jersey , our delivery radius, and we definitely wanted to get that information out to as many people as possible."
"At the same time, we wanted ordering. We started out small, with a few items that we thought would be unique: some old time candy, candy you don't see out in stores anymore."