Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know that customer service was going to be part of your business model? After all, what does personal training have to with customer service?
The answer: everything. Remember that your clients are people first, and their status as one of your clients comes second. Knowing how to tend to the needs of your customers will literally make the difference between a long and prosperous career in the fitness industry, or a short-lived stint that leaves you wondering what career path you should try next!
In order to assist you in walking down the success path, here are six methods that you can use to "WOW" your clients on a regular basis Cheap New York Yankees Jerseys , keeping them happy, loyal to you, and engaging in long-term prosperous business relationships. In no particular order they are: contact, date and event recognition, listening Wholesale Yankees Jerseys , flexibility, forward thinking, and over-delivering.
Contact
When you get a new personal training client, many people will still second-guess their decision to hire you. After all, a personal trainer can be an expensive asset Cheap Yankees Jerseys , and your clients need to believe that they made the right decision. One of the easiest ways for you to ease their mind in the beginning as well as during the course of their training program is by simply staying in contact with them.
Most clients will see you at most 3 times each week, and some clients even less than that. With at least 4 days in each week when your clients don't see you, you are influencing them less than 50% of the time! Many clients hire a personal trainer because they need constant guidance and support, and less than 50% could hardly be considered constant.
An easy solution to this is to send your clients a few emails a week, or mail them an actual snail mail letter once in awhile. Clip an appropriate article from a magazine and make copies of it to mail to your clients Aaron Judge Yankees Jersey , or email them the URL of a great motivational story about weight loss that you found on the Internet. Forward them funny anecdotes about health and fitness, or drop them a postcard congratulating them on their latest progress.
For that matter, pick up the phone! Call Suzie Client on Saturday to let her know that you just got done updating her client record and had reason to again marvel at how great she is doing with her program. You just can't pay for the type of customer feedback you will get from something like that!
Stay in contact with your clients in between training sessions, and the increased attention will remind them on a regular basis that in the beginning you committed to a one on one training program for them, not just to stand there 3 times a week while they exercise.
Date and Event Recognition
Recognizing special dates in your client's lives is another great way to show them that you are thinking about them in between training sessions.
- Send your clients a birthday card Dellin Betances Yankees Jersey , or even a small but thoughtful gift. - Congratulate them on their wedding anniversary, or even send flowers or a card to their house. - Ask them how excited they are about the upcoming graduation of their child from high school or college. - Have a special token of your appreciation sent to their home or office after a set amount of time that they have been training with you - maybe annually or semi-annually. - Give them a special award every time they lose 5 pounds, or drop a percentage of body fat. - Attend the race or other fitness event that you have been training them for.
As you can see, the possibilities are limitless. The lesson that you want to take away from this section is that you went above and beyond the call of duty to recognize a date or an event that was important to your client. They won't forget that when it comes time to decide whether or not to keep working with you!
Listening
The fact that you should listen to your clients should go without saying. If your title is "Personal Trainer", please take a moment at this time to re-read the first word! Too many trainers fall into the familiar trap of just taking their clients through workouts. Your clients aren't paying you to workout with them. They are paying you to give them dedicated one on one service Aroldis Chapman Yankees Jersey , and the actual workout is only one part of that.
In addition to the exercise programming, you must again think about the fact that your clients are humans before they are clients. As humans, they have as many outside considerations as you do. If you are only seeing them 3 hours per week, that leaves 165 hours each week when you are not around, and the lifestyle events that happen during that time will spill over into the training sessions.
Your clients will talk about their jobs Zach Britton Yankees Jersey , their spouses, their relatives and in-laws, their children and their neighbors, their gardener and their mailman, etc. Any good personal trainer realizes that although we have no business actually dispensing professional advice on personal or spiritual matters C.C. Sabathia Yankees Jersey , we are a
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