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This begins a series of articles on Search Engine Optimization (SEO) and Social Media Marketing best practices as we're heading into the last quarter of 2010. The basics always remain the same: high quality, relevant content that addresses the needs of your target audience. Trends however change with the seasons as new technology emerges, with the "going green" movement, and with the increasing reliance on rapid fire one way and two way communication online.
Trophy Keywords: Woo the search engines and influence prospective customers. Keywords Jose Sosa AC Milan Jersey , keyword phrases, search terms, search term phrases. Whatever you would like to call them, these are the words that you put into a search engine when you are looking for something online.
Previous years may have held different advice however now in order to best woo the search engines and influence prospective customers (basically be the most effective on the search engines) you should focus on 1 trophy keyword per page. No, I don't mean 1 keyword per page; I mean 1 trophy keyword.
Well Jose Mauri AC Milan Jersey , what's a trophy word? It is that one powerful phrase that you have determined from research will bring the right prospective visitors to your website. The right prospective website visitors are the ones who are searching for what you have to offer, and if you are seeking customers, are most likely to be your prospective customers.
Let's say you are searching online for how remove a red punch stain from your carpet. You are looking for tips and perhaps cleaners. You might put any of the following into Google (or Bing or Yahoo or any other search engine). "How do I remove red punch stain from carpet", "cleaner to remove red punch stain", "carpet stain remover". I'm sure there might be others you might think of.