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The background colors should not overshadow the message as message is the most important part not the anything else. The other important aspect of making a successful flyer is to incorporate an illustration or a picture. An eye appealing picture always does wonders than some factual words. A mood evoking picture creates an image in mind which cannot be made through words. The paper quality should never be compromised as it can leave a bad impression on the minds of the readers. To promote a club, thick cardstock should be used to imprint a good quality of the club in the minds of readers. Cheap papers can destroy the image and reputation of the club adversely affecting the advertisement cost.

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